On November 2, the world renowned e-commerce online payment enterprise eBay and Yiwu Xinguang Ornament Manufacture, a leading enterprise in Chinese ornament industry formally reached a cooperative partnership. Xinguang Ornament eBay online shop will start business on the sites of the United States and Australia.
Since the domestic top sports brand “Li Ning”, domestic top fashion casual wear brand “Metersbonwe” and well-known network clothing brand “VANCL”, this is the first time for eBay to collaborate with domestic most popular ornament brand to develop the overseas market.
eBay, the global largest e-commerce platform has opened up a new direct sales channel to the overseas. At preaent, eBay has 40 sites all over the world, covering purchasing groups of 160 countries and regions with 338 million registered users and also own the world’s most popular online payment tool-PayPal. Many domestic sellers prefer to use this platform to sell quality goods to the world.
Zhou Xiaoguang, chairman of Xinguang Group said, “Internationalization is the only way for the development of Chinese enterprises. In the era of post-Expo, we will enhance our overseas market development, promote the internationalization of our company and increase the international popularity and influence of Xinguang Ornament Brand. By this cooperation with eBay, we will accelerate the process to carry out the internationalization of our brand.”
General manager of eBay’s business in China Cheng Dandan pointed out that in the background of the weak recovery of global economy, the shopping habit of foreign consumers has been changing. They now prefer to do shopping online to find more cost-effective products. To those domestic enterprises who are aiming to upgrade from “OEM” to “ODM”, eBay will become an important channel to help them increase overseas sales.
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